Posts Tagged ‘consistency’

Canadian Confidence Crisis

Friday, March 19th, 2010

I have to admit as a Canadian I rolled my eyes and shook my head when I heard the Canadian Government was thinking about changing some of the words in our national anthem.  First, because there are more important things for our government to focus on.  And second, because you just don’t do that.  The national anthem is based in our history, our heritage – you simply don’t change that by tinkering with the words of an anthem which reflects this history.  

According to Wikipedia, a national anthem is a self-identifying musical symbol of a nation, with the general intent of connecting a national (person) with the idea of his or her nation.  If you really feel times have changed and you need to change this “connection” between the nation and the idea of our country, then pick a new song entirely.  I remember saying to my husband at the time that you’d never hear of the U.S. trying to change the words of their national anthem.  It made me wonder about our own self-confidence and need to “please”, and also made me feel somewhat disappointed in us as a nation.  Thankfully saner minds prevailed, and that was dropped, but it didn’t go unnoticed in the U.S.  

I hoped this little “bump” would be our best kept secret so the world wouldn’t begin to mock us and call attention to this as an example of one of the many stereotypes often associated with Canadians (which were showcased in the closing ceremonies of the Vancouver 2010 Olympics).  Boy was I surprised when I noticed a blog posting on this very topic (O Canada, Who Are You?) on the popular technology blog Technorati. That the anthem issue had been picked up and reported on outside of Canada was my first surprise, and disappointment.  And, that it was on a technology blog of all places really surprised me!  Regardless, the author Paul Sogge gave a very poignant history of Canada’s national anthem and in many ways educated me as a Canadian.  (I’d forgotten that our anthem was originally French, written by Calixa Lavallée).  Not only does Sogge point out that we’ve had a habit of if changing the words (in English) for a long time, but that from the very start the English words weren’t aligned with the French.  As a bilingual Canadian, I know it’s often hard to directly translate, but he does have a point.  

I’ll let you read the blog posting since it’s very informative (even if delivered by an American – an inquisitive one at that!), but I thought this statement was extremely powerful:  “at some point, you have to agree as a nation what it is you stand for.  That’s why it is called a national anthem and not a this-is-what-it-means-to-me improvisation”. 

Let’s stop the improvising with our anthem and focus on the right issues!

Consistency matters – everywhere

Wednesday, October 28th, 2009

As I was thinking about what I should blog about next, what came to mind was a really simple principle that has broad application, always with similarly powerful results – and it applies to pretty much all aspects of life and business.  That principle is “consistency”.  So what does “consistency” do that’s so powerful?  If you think about it in terms of bringing up children, if as a parent you are consistent and clear in your communication and behaviour, it means your children always know what to expect from you and what is expected of them – they develop a way of “understanding” that is almost intuitive…because you are being consistent.   You are ”training” them, and at  same time giving them confidence – so they will always know where they stand with you.   It makes it easier on you as a parent, and for your children.  OK so that’s a “life” application, but the same holds true in business, which is where I’d started with this concept.

In my business of marketing communications, consistency of communication can be an immensely powerful tool for businesses.  A lot of my work  relates to helping companies figure out what their key messaging is so that they can effectively – and consistently – deliver it to their advantage, regardless of the situation or who is “speaking”.  Granted, first you need to know what your key messages are, but once you take the time to develop them – and understand the sheer power of sticking to them and using them consistently at every opportunity, you have a winning formula.  Every opportunity to speak is an opportunity to tie back to your key messages so that people “get” who you are, what you do, and why this should matter to them.  If you think about it, like with children, you are also “training” your target audiences so they, too, always know what to expect from you and are able to develop an “understanding” of you, your business, etc. that is almost intuitive…because you are being consistent.  

By being consistent with your messaging you not only make it easy for you because you always know what messages you have to deliver, but you also make it easier on your target audiences so they are assured of “getting it”, which can only work in your  favour!  And isn’t this what any business should want?!?  (Interestingly, even when in crisis mode – when you’ll have a whole new set of “crisis” key messages that you need to stick to and consistently deliver - there is still an opportunity to tie back to your core key messages, if you look for the right opportunities.)  Consistency of messaging can be a very powerful tool for businesses, whether in crisis or business-as-usual mode.  The trick is to stay on message, which is for some easier said than done.  But with this realization, you can see that the pay-off can be huge.