I wonder how many people realize the importance of the Internal/Employee Communications role as relates to the CEO? This concept has really rung true with me having worked closely with CEOs over the past few years, supporting them with, and advising them on internal communications.
As I thought about this other day, it dawned on me that a good internal communications person can in fact be a CEO’s best friend, confidant, and advisor. He or she can in some cases make or break it for a CEO vis a vis staff.
Creating and promoting what is effectively the CEO’s brand – and voice - internally is critical for the success of the CEO, the relationship with employees, and the overall health of the company.
The key here is trust and respect on the part of the CEO, and “getting it” – both valuing the role of internal/employee communications (and therefore the function) and understanding the importance of doing it right. If a CEO can see that the internal communications function has his or her back, and knows their stuff, then it paves the way for a great relationship, a strong CEO brand, and a positive culture within the organization.
How many CEOs have you worked with who are like this?