When I was planning a trip recently to a country whose language I don’t speak, I realized how much of a disadvantage I’d be at not being able to communicate. Thankfully I also knew that my brother, who does speak the language, would be there as my interpreter to help me overcome the communication barrier. But, I’d still have an inherent frustration at not being able to communicate myself.
That made me think about how this applies in business and elsewhere in life. For example, think about companies who are frustrated because they haven’t figured out their positioning, their messaging and how to communicate with their target audiences and key stakeholders. They, too, just can’t find the words, and are at a disadvantage, frustrated by this inability to communicate.
Then there’s the stroke victim who has lost his or her ability to speak. How frustrating must it be to not be able to communicate – with words – any more.
We take communication for granted, and we’re frustrated when we are not able to communicate.
Think about how often you are frustrated about your inability to communicate, to get your point across.
Tags: communications, Marketing, messaging