I walk by a church most days and noticed that it was undergoing some renovations, which is not an unusual sight these days. What was unusual, and caught my eye, was the unique sign that was on display to explain or excuse the renovations to parishioners: “Transforming space for faith”. I thought this was brilliant branding – not only the fact that they chose to brand the renovation work itself, but the extremely relevant angle the church took in the language it chose to use in this branding. Kudos to them! It just goes to show you that you will see branding at work almost everywhere you turn…and sometimes when you least expect it!
Tags: brand, brand building, branding, Marketing
nice post. thanks.
Really enjoyed this post Anne. We all know that branding is so important in today’s world and can be taken out of context in so many ways. I like this approach the church took in explaining the renovation as their outreach program for building faith. Thanks for shaing your thoughts.