What does Betty White’s “comeback” of sorts in her late 80’s tell us about reinventing yourself? I was reflecting on the brilliance surrounding the “comeback” – whether you’d call it a reinvention or not, or even intentional.
Who’d have thought that her appearance in what became one of the most-viewed Super Bowl ads would ever have been contemplated in the first place, given the “young” target audience who probably doesn’t really even know or remember her? Then, who’d have thought there’d be such renewed interest in her with the Facebook campaign lobbying to have her host Saturday Night Live? It kind of makes you shake your head, but then again it shows both the power of social media at play, and is proof that you can make a comeback and reinvent yourself so that you appeal or are relevant to a totally different target audience, many years down the road. I guess it helps when it’s driven by others. We’ll see if this is a “one-hit wonder” comeback, or if it has staying power when we see how her new TV show does. I hear it’s already been signed on for a second season, just as the first show aired – wow! Good on you Betty!
Tags: Betty White, brand, brand building, branding, Marketing, social marketing, social media