Archive for May, 2010

Passion vs. professionalism when hiring in not for profit

Friday, May 28th, 2010

Here’s an interesting question that you may have come across in the not-for-profit world:  does passion trump skills/professionalism when hiring?  While this may not be a question that is unique to the not-for-profit world, it may be a somewhat more important, or relevant, than in the “for profit” world.   

Here’s my two cents:  it’s not an “either-or” proposition – it’s a balancing act – perhaps one that is more critical in the not for profit sector, which needs to be even more effective and efficient with its resources – people and otherwise.  That means you need to have skills first and passion second.  

Passion and enthusiasm are desirable attributes when hiring, but perhaps even more so in not for profit.  But the risk of choosing passion over professionalism may be potentially higher in this sector, which often attracts – and is perhaps enticed by – enthusiastic candidates with a connection to the cause.  

But passion alone can’t cut it – it can only take you so far.  The person you hire also needs to be able to cut it technically, or else you create dysfunction and end up with an organization that is unable to execute on its mission because it doesn’t have the right skill set(s) in place.  You end up with a gap created by the resulting unfulfilled need, creating an unnecessary drain on the organization – one which it can’t afford.  

At the same time, skills alone will only take you so far.  You risk ending up with an employee who has the “it’s just a job” mindset.  Sure you can learn skills, and you can’t teach passion.  But passion alone will not go a long way.  Perhaps you can “manage” passion and foster the development of required skills, but at what cost?  Particularly in the not for profit sector where there is not the luxury of time – or perhaps other skills – to teach. 

Admittedly, a passionate employee will likely stick around longer because of their inherent motivation by the mission and the work of the charity, but if the trade-off is lost efficiency and effectiveness and the lack of time or resources to train or mentor the incumbent, then the organization loses out.  So experience does matter – it’s simply price of entry.  And passion can make the difference – perhaps the deciding factor when choosing between candidates.   

But remember, passion isn’t just reserved for the not for profit sector.  What company wouldn’t want someone who is passionate about the company, the product, the service?   Arguably, it’s probably more critical to get the balance right in the not-for-profit world where it might be tempting to pick passion over professionalism.  

What do you think…passion or professionalism?

Sponsorships are a two-way street

Thursday, May 20th, 2010

I’ve been thinking about the topic of sponsorships, and specifically about the often overlooked, but critical role, the sponsor plays in making it a success – for both sides. 

To me, sponsorship is all about mutually beneficial positive association, and leverage.  You can only truly create, and benefit if both sides effectively invest, engage and activate.  Otherwise, it’s wasted money for the sponsor, and a lost opportunity for leverage and exposure by the brand, event or charity.  This is particularly critical in the not-for-profit world where getting the most out of your dollars invested is key to maximizing revenue generation for your cause while minimizing your costs. 

The sense I have is that it’s often a one-way street, with the sponsor asking “What will you do for me?”.  But it shouldn’t end there.  It should be a two-way street.  The brand, event or charity has an equal right to have their own expectations, demands or requirements of the sponsor as part of the deal.  It’s a partnership and an exchange, which means both parties need to ante up, so that both parties can truly benefit. 

The part of the equation that is often overlooked, or misses the mark once the sponsorship money is in the door, is sponsor “activation” internally and externally – what they are committing to do beyond their up front sponsorship dollars.  It’s absolutely reasonable to expect this.  For most brands – and especially charities – this activation part is as important, or perhaps even more important than the up front sponsorship dollars.  In the case of charities, since they are looking to get the greatest leverage possible in order to maximize the dollars raised for their cause, this activation is absolutely key, and perhaps even more important to them than their “for profit” counterparts.  It’s also a signal of true commitment by the sponsor, that the investment/partnership is truly strategic to the sponsor, and not just tactical or a transaction.  In the end, it’s the quality that matters, although it can be easy to be fooled by the up front part of the equation.

I wonder if this issue is more prevalent in the not-for-profit world vs. the for profit world?  And why.

Making vs. reporting the news

Thursday, May 13th, 2010

Over the past few years, one of the things that has bothered me about the evolution in journalism and “news” programs, is that it’s no longer about reporting on the news, but making – or shaping – the news.  I think the objectivity in many instances has been lost, and in an attempt to evolve and try to innovate, the objectivity has been replaced with sensationalism and spin. 

A recent blog posting by Seth Godin entitled “Breaking News” talks to this, and inspired me to write this blog post.  

In his blog, Seth comments on the fact that there seems to be a lot more breaking news lately.  He goes on to clarify that it’s not more news, just more breaking.  I thought he hit the nail on the head.  While he’s talking more about the social media space and how people are turning everything into something “urgent” that readers need to pay attention to, I think you can draw a parallel with my “shaping vs. reporting the news” theory.  This is also where the sensationalism comes into play – something that I, for one, am getting tired of.  I’d love to get back to basics, but I fear there may be no turning back…it’s a new reality, and one I’d rather not live with.  I wonder what Seth would think about this angle of thinking?